Sample Business Plan

THE INTERNATIONAL BUSINESS PLAN

  • Cover Page
  • Name of company
  • Title of Business Plan.
  • Company’s address, contact person’s name.
  • NAME OF COMPANY

Business Plan

  • Address
  • Contact Name
  • Date

Table of Contents

 Mission Statement

  1. Executive Summary
  2. Description of proposed business
  3. Management and staffing
  4. Market Analysis
  • Industry background
  • Target market
  • Product description
  • Market approach strategy
  1. Marketing
  2. Operations
  3. Strengths and weaknesses
  4. Financial projections
  5. Conclusion
  6. Supporting documents

MISSION STATEMENT

  • A brief description of the business
  • Purpose of the business
  • Description of goods or services and
  • A statement as to your company’s attitude towards employees and customers.

A. EXECUTIVE SUMMARY

  • About one to two pages in length and written after the rest of the plan is completed.
  • Provides a concise description of the business
  • Markets to be served (export /import markets)
  • Business’s competitive advantages
  • Projected rate of growth
  • Financing

B. DESCRIPTION OF PROPOSED BUSINESS

  • One or two pages in length
  • Description of goods or services to be exported or imported
  • Description of export or import markets
  • Channels of distribution to be used

C. MANAGEMENT AND STAFFING

  • One page in length
  • Owners of the business
  • Management and key employees, duties and responsibilities
  • Organizational chart
  • Salaries and fringe benefits
  • If a corporation, profile of people serving on the board of directors

D. MARKET ANALYSIS

  • 3-4 pages in length
  • Description of targeted customers
  • Description of products and/or services
  • Competition
  • Planned market strategy

      D. 1 Industry Background

  • Industry trends: Industry’s products, services, credit policies, rates of growth, exports/import trends, regulations in target countries
  • Technological changes
  • Trends in the market segment of your interest

D.2 Target Market

  • Characteristic of the market: Location, demographics, market    trends
  • Resources to be used to research the markets
  • Size of target market, growth forecast
  • Marketing and promotion channels
  • Pricing strategies

D.3 Product Description

  • Benefits of product/services for customers
  • Potential suppliers
  • Cost advantages

D.4 Market Approach Strategy

  • Ways of entering the market
  • Strategies to be adopted

E. MARKETING

  • 3-4 pages in length
  • Marketing strategy to be used to promote the product
  • Products and/or services: Benefits of your product/services for consumers, its uniqueness
  • Pricing strategy: Use of competitive pricing strategy
  • Sales/distribution plan: Order processing, shipment, billing, methods of payment including credit terms and discounts, distribution channels
  • Advertising and promotion plans

F. OPERATIONS

  • Description of manufacturing operations
  • Description of all aspects of management
  • Distribution and logistics services
  • Description of existing location and facilities
  • Tasks of employees

G. STRENGHTS AND WEAKNESSES

  • One page in length
  • Competitive advantages: geographical location, overseas suppliers, skilled employees
  • Competitive disadvantages: Lack of experience, regulations in the export or import market
  • Overcoming competitive disadvantages

H. FINANCIAL PROJECTIONS

  • 2-3 pages in length
  • Forecasted income statements
  • Forecasted cash flow statements
  • Forecasted balance sheets
  • Forecasted capital expenditures
  • All projections to be for 3-5 years

I. CONCLUSION

  • Highlight key issues discussed in the business plan
  • Summary of future plans for expansion

SUPPORTING DOCUMENTS

  • Copies of the owners’ curriculum vitae
  • Copies of tax returns and personal financial statements of the owners for the last three years
  • A copy of licenses, certifications, and other relevant legal documents
  • Lease or purchase agreement, if you are leasing or buying space
  • Copies of letters of intent from suppliers
  • Qualifications/ experience of management and key employees

Video: How to write an export Plan